App / Website
Hotel Booking Platform
See
SEE is an innovative hotel booking platform designed for seamless travel experiences. With SEE, users can explore diverse accommodations, access detailed descriptions, amenities, and user reviews, and conveniently book their stay. Users can plan activities with the itinerary planner and earn exclusive benefits through SEE's loyalty program. Flexible payment options, including coin redemption, ensure a hassle-free booking experience.
Work
User Experience
Client
See
Year
2024
User Interview Question.
User Persona.
Insights from User Research.
Empathy Mapping.
Empathy mapping sessions unveiled user insights, informing me of their needs, pain points, and preferences in hotel booking platforms.
Competitor Analysis.
By conducting competitive analysis, I've comprehended the strengths and weaknesses of current hotel booking platforms within the market.
Problem Statement.
Upon extracting the problem statement from the user research, I gained a clear understanding of the pain points and challenges users face with existing hotel booking platforms.
User Journey Mapping.
After completing the User Journey Mapping process, I gained a view of the end-to-end experience users undergo when interacting with hotel booking platforms.
Affinity Mapping.
By employing Affinity Mapping, I structured qualitative data from research, interviews, and observations, illuminating user needs, pain points, and preferences.
Sitemap.
Sitemap helps identify the most intuitive and efficient navigation paths, ensuring users can find information and complete tasks easily.
User Flow.
Creating the User Flow illuminated the user's journey of 'See', pinpointing UX improvement opportunities.
Low Fidelity Wireframe.
Basic wireframes swiftly illustrated the interface of 'See', assisting in layout decisions and feature prioritization.
Mid Fidelity Wireframe.
Moving from low-fidelity to mid-fidelity wireframes enhanced design precision, capturing See's layout and functionality in detail.
High Fidelity Wireframe.
Changes have been made to the home page and listing page after the usability test​
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The hierarchy of the sections and the search field card on the home page have been changed.
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The property card has been updated to include more required data, and an Advertisement & Event carousel has been added to provide updates on nearby deals or events during the stay.
Itinerary Plan (Travel Plan)​​
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Users can view the travel itinerary for their stay location after confirming the booking.
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Users can plan activities and explore nearby attractions by following the travel plan.
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The travel plan card for the upcoming stay will be on the home page until the checkout date.
Loyalty Program​​
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In each phase of the loyalty program, users can collect a different range of coins with each booking.
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By reaching certain amount of coins user can unlock the next phase.
Rewards and Wallet​
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User can use the coins in their wallet while booking.
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The percentage of coins users can use while booking varies according to their loyalty phase.
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Users will be credited reward coins after completing their stays.
Prototyping.
Prototyping enabled realistic user interaction testing, facilitating design refinement and enhancing overall user experience in doctor's app.
Website Design.
Conclusion.
"Through research and design of the 'See', I prioritized user-centered principles, empathizing with users, analyzing competitors, and iteratively refining prototypes. Insights into user needs and preferences led to a more engaging product, emphasizing usability testing and iteration for effective digital experiences, and underlining user feedback's role in enhancing satisfaction."
