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Heuristics Evaluation
KFC
KFC
Kentucky Fried Chicken (KFC) is a well-known international fast-food restaurant chain that specializes in fried chicken. KFC expanded rapidly through franchising, and by the 1960s, it had become one of the largest fast-food chains in the world.
Goal
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Detect usability issues
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Guide design decisions
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Enhance user satisfaction
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Improve task efficiency
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Increase productivity
Process
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Establishing list of heuristics
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Selecting the evaluators
Brief your evaluators
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Evaluation phase
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Identifying problems
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Creating design solutions
Heuristics
Heuristic evaluation is a process where experts use rules of thumb to measure the usability of user interfaces in independent walkthroughs and report issues. Evaluators use established heuristics and reveal insights that can help design teams enhance product usability from early in development.
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